A viral video posted on Instagram by @hildabaci showed Guinness World Record-holding chef Hilda Baci walking onto the street outside her Lagos restaurant to solicit customers directly. Baci jokingly called out to passersby, offering lunch discounts to encourage immediate patronage.
The playful promotional stunt drew a mix of laughter and praise from fans who commended her hands-on business work ethic despite her celebrity status. The video rapidly trended across West African food and lifestyle blogs.
Writing about the viral marketing moment, Pulse Nigeria reported that “Hilda Baci steps out of restaurant to attract customers in viral video,” highlighting her creative approach to business engagement. Additionally, marketing strategist Paul Alaju noted on LinkedIn that “Hilda’s street-level humility proves that relentless personal promotion remains the ultimate key to hospitality business success”.
Baci’s direct marketing tactic highlights the growing requirement for celebrity restaurateurs to stay personally engaged with their customer base. Her energetic approach reinforces her strong reputation as both an elite chef and a savvy marketer.
Source: Pulse Nigeria — August 6, 2026
Photo credit: The West African Pilot News
