According to BellaNaija, The Macallan hosted an exclusive rooftop after-party after Adekunle Gold’s landmark concert at the newly renovated National Theatre (now the Wole Soyinka Centre for Culture and the Creative Arts).
The feature describes a black-tie Lagos night—DJs, hypemen, and a curated guest list of creatives and tastemakers—built around a premium brand partnership that’s becoming more common in Afrobeats live events.
The broader storyline is the venue itself: big shows returning to the National Theatre ecosystem, with artists positioning performances as cultural moments, not just concerts.
- PUNCH reports the concert “sold out within just five days of announcement,” underscoring the scale of the moment. (PUNCH — website)
- The Macallan’s Instagram reel says it “created the perfect conditions for celebration” following the concert. (The Macallan — Instagram)
Echotitbits take: This is the blueprint for 2026: brands + culture + premium storytelling. Watch whether more legacy venues and corporate partners chase similar ‘heritage’ collaborations—and whether fans reward experiences that feel elevated (or reject anything that looks too sponsored).
Source: BellaNaija — January 10, 2026 — https://www.bellanaija.com/2026/01/themacallan-adekunlegold-concert/
BellaNaija 2026-01-10
Photo Credit: The Macallan / BellaNaija
