Niger State Seeks Global Recognition for Historic Nupe Cultural Festival
Reporting by TVC News indicates that the Niger State Government is engaging the Federal Ministry of Art, Culture, and the Creative Economy on plans to transform the Bida Bariki Festival into an international tourist attraction. The proposal aims to modernize the colonial-era festival—known for showcasing Nupe heritage—and integrate it more firmly into Nigeria’s national cultural calendar.
Officials and lawmakers argue that a modernized festival could attract global tourists, create local jobs, and provide market access for Nupe craftspeople known for glass and brass work. The plan also includes developing infrastructure around Gurara Falls to complement the cultural experience and expand visitor stay-time.
Leadership newspaper validated the story, quoting Minister Hannatu Musawa on a strategy to turn local festivals into global assets that drive the creative economy. Daily Trust also reported community-level support, with local leaders describing the move as long-overdue recognition.
Echotitbits take: This is a credible pathway to diversifying Nigeria’s soft power and non-oil revenues. Cultural tourism is a major global market, and Nupe heritage has distinctiveness. Infrastructure delivery—roads, safety, hospitality capacity—will determine whether this becomes a true international draw.
Source: TVC News — https://www.tvcnews.tv/niger-seeks-fgs-partnership-to-transform-bida-bariki-festival-into-global-cultural-attraction/ (2026-01-23)
Photo Credit: TVC News 2026-01-23
