In a post shared by @iyaboojofespris, the Nollywood actress has sparked a fresh debate regarding the promotional strategies used by industry giants Funke Akindele and Kunle Afolayan. In what many are calling a “subtle jab,” Iyabo Ojo questioned the trend of using viral dance videos and social media gimmicks to drive box office numbers, suggesting that the focus should remain on the “quality of the craft” rather than “clout.”
The comment follows a week where Funke Akindele’s frequent dance videos for her latest project were contrasted with Kunle Afolayan’s more traditional, cinematic approach to marketing. While Ojo did not mention names directly, the timing and context made the target of her critique clear to industry insiders and fans alike.
Funke Akindele, known for her “Queen of the Box Office” status, has frequently used TikTok trends to propel her films to record-breaking heights. Afolayan, meanwhile, has often advocated for a more “prestige” aesthetic in Nollywood. Iyabo Ojo’s intervention has divided fans, with some supporting her call for artistic integrity and others defending the commercial necessity of social media “hype.”
As the debate rages, other Nollywood stars like Regina Chukwu have weighed in, noting that “life is turn by turn” and that there is room for different styles of success in the evolving Nigerian film market.
* Olori Supergal reported on the clash: “The debate over Nollywood promotion styles has reached a fever pitch as Iyabo Ojo’s comments go viral.”
* Legit NG highlighted the rivalry: “Fans are choosing sides as the promotion strategies of Akindele and Afolayan are put under the microscope by their peers.”
Echotitbits take: This isn’t just a “celebrity spat”—it’s a philosophical divide in Nollywood. One side prioritizes the “influencer-to-cinema” pipeline that guarantees revenue, while the other values the “film festival” prestige. Iyabo Ojo is positioning herself as the voice of the “traditional” actor, but in an economy where Funke Akindele’s methods consistently break records, Ojo’s critique might be seen as shouting against the wind. Watch for Funke’s inevitable “indirect” video response.
Source: Legit NG — https://www.legit.ng/entertainment/celebrities/1695836-funke-akindele-kunle-afolayan-iyabo-ojo-drops-subtle-jab-movie-promotion-style-saga/ February 6, 2026
Photo Credit: Legit NG
