According to Streamline Feed, an anonymous Recording Academy member has revealed the strategic reasons why Nigerian giants like Davido and Burna Boy lost the “Best African Music Performance” category to South Africa’s Tyla at the 2026 Grammys. The insider pointed to “team power” and localized lobbying in Los Angeles as the deciding factors over raw streaming numbers.
The revelation suggests that while Afrobeats dominates global charts, Tyla’s label, Epic Records, executed a more surgical campaign within the Recording Academy’s voting circles. The source noted that the “split vote” phenomenon—where multiple high-profile Nigerian nominees dilute each other’s support—also worked in Tyla’s favor.
This insight has sent shockwaves through the Nigerian music industry, prompting a shift in how artists approach awards season. The discussion has moved from complaining about “robbery” to analyzing how Western label structures influence the “opaque” voting process of the Grammys.
* Legit NG reported: “Statistics for Tyla’s ‘Push 2 Start’ vs Davido’s ‘With You’ spark fierce online debate among fans.”
* Recording Academy Insider (quoted in Streamline): “Tyla’s victory was engineered by a formidable team working the room where it counts.”
Echotitbits take:
This is a wake-up call for the “Afrobeats to the World” movement. Streams don’t always translate to statues; industry politics do. We’re likely to see Nigerian labels investing more in US-based PR and “For Your Consideration” campaigns next year. The “split vote” issue is real, and until there’s a more unified strategy, the Grammy might remain elusive for Nigeria’s “Big Three.”
Source: Streamline Feed — https://streamlinefeed.co.ke/news/grammy-gatekeepers-insider-reveals-why-afrobeats-giants-lost-out February 11, 2026
Photo Credit: Premium Times
