According to a report by The Eagle Online, the manufacturing company behind Hypo bleach, Multipro Enterprise Limited, has released an official statement condemning a dangerous social media trend involving the consumption of cleaning agents. The brand’s intervention follows a series of viral videos where prominent influencers appeared to ingest the substance or used AI-generated imagery to portray the chemical as a beverage.
The controversy reached a boiling point during a TikTok livestream involving content creator King Mitchy, who appeared to drink a substance alleged to be bleach, leading to false reports of her demise. While her management later retracted the claims of her death, the stunt sparked a wave of “copycat” content, including a response video from controversial influencer VeryDarkMan (VDM). The manufacturer has labeled these portrayals as “fabricated and dangerous,” urging the public to cease using the product for engagement.
Multipro Enterprise emphasized that the chemical composition of bleach is lethal if ingested and expressed deep concern over the role of influencers in normalizing such life-threatening behavior. The company is now appealing directly to bloggers and digital creators to act with more responsibility, noting that the health of young, impressionable followers is at stake.
This move marks a significant moment in the Nigerian digital space where corporate entities are forced to police viral “clout-chasing” stunts. While King Mitchy has faced heavy backlash for the “death stunt,” the involvement of major brands suggests that legal or regulatory consequences for creators promoting self-harm could be the next phase of this saga.
* Legit NG (News Portal): “Hypo Bleach condemns disturbing trend… issuing warning after King Mitchy, VDM stunt.”
* The Nation Newspaper (Official X Account): “Hypo bleach warns against dangerous social media trend… it is not something to consume for the sake of trends.”
Echotitbits Take:
This situation highlights the desperate lengths some Nigerian creators are going to for “viral” status. By faking a suicide or drinking toxic substances for views, influencers are crossing a moral line that is now attracting corporate and potentially legal heat. Watch for the National Agency for Food and Drug Administration and Control (NAFDAC) or the police to step in if these “challenges” continue to trend.
Source: The Nation — https://thenationonlineng.net/king-mitchy-hypo-bleach-warns-against-dangerous-social-media-trend/ March 2, 2026
Photo Credit: The Nation
