As reported by The Guardian Nigeria, AFRIMA has unveiled Nigerian rapper/actor Falz and French-Senegalese media personality Liliane Maroune as hosts of the 9th edition of the awards in Lagos.
Organisers’ choice signals a deliberate blend of pop-culture reach and pan-African appeal—pairing a Nigerian headline act with a francophone media figure to widen audience reach.
The announcement reinforces Lagos’ positioning as an African entertainment hub, with awards week typically driving tourism, creative-economy spending, and media visibility.
Beyond hosting, expectations now shift to nominee lists, performance lineups, and sponsor activation as the event window approaches.
Punch also confirmed the hosts were “officially unveiled” for the ninth edition. AFRIMA’s official handle likewise announced it had “unveiled its hosts for the 9th Edition.”
Echotitbits take: Hosting is a branding decision. Watch for lineup reveals, sponsor activation, and whether production quality matches the “global broadcast” promise—AFRIMA’s credibility rises when staging, sound, and timing are world-class.
Source: The Guardian – https://guardian.ng/art/afrima-unveils-falz-liliane-maroune-as-hosts-of-9th-edition/ January 7, 2026
The Guardian Nigeria January 7, 2026
Photo Credit: The Guardian Nigeria
