According to Black Enterprise, Grammy-winning rapper Cardi B has made a significant business move by joining the beverage company Zevia as both an investor and a global brand ambassador. Cardi stated she is going “zero fake,” aligning with Zevia’s mission of providing zero-sugar, plant-based soda.
This partnership marks another expansion of Cardi B’s diverse business portfolio, which already includes successful ventures in fashion and beauty. The rapper shared that she became a fan of the brand while looking for healthier options for her family, leading to a formal equity stake in the company.
The move is seen as a strategic play by Zevia to tap into the “Hip-Hop and Soul” consumer base, where Cardi’s influence is unparalleled. Marketing campaigns featuring the “WAP” rapper are expected to roll out across social media platforms later this month.
* XXL Mag noted: “Cardi B goes all in on ‘Zero Fake’: Rap star joins Zevia as investor.”
* Vice Canada reported: “50 Cent offers explanation on being uncancellable… while Cardi B secures beverage deal.”
Echotitbits take:
Cardi B is evolving from a music icon into a savvy corporate mogul. Following in the footsteps of Jay-Z and Diddy, she is moving away from simple “endorsement” deals toward equity ownership. This is a massive win for Zevia, as Cardi’s “authentic” brand voice can move products in a way traditional ads cannot. It also signals a trend of Hip-Hop stars pivoting toward wellness and “clean” lifestyle products.
Source: [Black Enterprise] — https://www.blackenterprise.com/cardi-b-zevia-brand-partnership/ [March 22, 2026]
Photo Credit: Black Enterprise
