In a post shared by PR Newswire, Grammy-winning rapper Cardi B has officially partnered with the beverage brand Zevia, joining as both a brand ambassador and a shareholder. The collaboration is built on a theme of “Radical Realness,” aligning Cardi’s unfiltered personality with the brand’s “zero fake sugar” transparency.
The partnership isn’t just a face-on-a-can deal; Zevia will serve as the official sponsor of Cardi B’s upcoming Little Miss Drama Tour. Fans can also expect a major creative campaign in Summer 2026, which will include new product innovations and flavor profiles co-designed by the “Bodak Yellow” artist herself.
* The Source (Hip-Hop Outlet): “Cardi B continues to expand her business empire beyond music, focusing on brands that reflect her authentic lifestyle.”
* Zevia Official Statement: “In a culture of artificial ingredients and AI ads, Cardi B is the perfect partner to help us keep it real.”
Cardi B is following the “artist-as-owner” blueprint pioneered by the likes of Jay-Z and Rihanna. By taking equity (shares) instead of just a flat endorsement fee, she ensures long-term wealth from the brand’s growth. This move signals a shift in US Hip-Hop culture where “health-conscious” branding is becoming just as lucrative as traditional luxury or liquor deals.
Source: PR Newswire — https://www.prnewswire.com/news-releases/zevia-and-cardi-b-announce-partnership-rooted-in-radical-realness-302719275.html March 20, 2026
Photo Credit: PR Newswire
