Figures cited by Premium Times show that Nigeria’s creative economy is now being prioritized as a primary driver of global competitiveness and foreign exchange. Speaking at the “Nigerian Modernism” exhibition at the Tate Modern in London, President Tinubu described the sector as the nation’s “soft power” in an increasingly interconnected world.
The President called for a synergy between the private sector and international stakeholders to unlock funding for Nigerian artists, filmmakers, and writers. He noted that the Renewed Hope agenda views the creative arts not just as entertainment, but as a strategic pillar for job creation and international engagement.
The Guardian also reported on the exhibition, mentioning that it showcased a “bold generation of Nigerian artists” who redefined the national narrative. The Nation added that the “She Thrives” initiative was also launched alongside these cultural engagements to ensure women are at the forefront of this $1 trillion economic transformation goal.
Echotitbits take: By marketing Nigeria’s culture on global stages like the Tate Modern, the government is looking to diversify the economy away from oil. The next step will be seeing if this rhetoric translates into concrete copyright protection and accessible credit for local creators.
Source: NanNews – https://nannews.ng/nigerias-creative-economy-drives-growth-tinubu-says-at-nigerian-modernism-exhibition/#google_vignette, March 20, 2026
Photo credit: NanNews
