Reporting by Vanguard indicates that industry experts are increasingly viewing animation as a major catalyst for economic growth in Nigeria and across the continent. Keyede Ajakaiye-Heidel, a prominent voice in the sector, argued during a cultural forum that “animation can do more for the African economy than we think” by tapping into the global demand for diverse storytelling. As Nigeria’s creative industry continues to expand, the animation sub-sector is emerging as a significant source of employment for youths and a vehicle for cultural export.
According to a new report documented by ThisDay, the cultural and creative realities of Nigeria’s comic book and animation industry are becoming more sophisticated, attracting interest from international streaming giants.
The report highlights that local creators are moving beyond traditional themes to produce high-quality content that resonates with both domestic and global audiences. This shift is being supported by new digital banking features—such as those recently launched by Wema Bank—which aim to provide creative entrepreneurs with better access to credit and international payment gateways.
Validation from The Punch shows that the rise of “Afro-pop” sensibilities in visual media is also driving this trend.
For instance, the release of new singles like “PRESSURE” by SB Mena is being paired with high-end animated music videos to capture the Gen-Z market.
The Guardian noted that “the intersection of tech and art is creating a new billionaire class in Nigeria’s creative sector,” suggesting that government policy should now focus on providing tax incentives for animation studios to scale their operations.
Echotitbits take:
Animation is the “silent giant” of the creative economy. Unlike live-action, it has fewer logistical hurdles related to physical infrastructure and can be produced remotely for a global market. If Nigeria can invest in high-speed internet and specialized training, the “Orange Economy” could soon rival the oil sector in terms of non-oil revenue.
Source: Vanguard – https://www.vanguardngr.com/2026/02/keyede-ajakaiye-heidel-animation-can-do-more-for-african-economy-than-we-think/, and February 19, 2026
Photo credit: Vanguard
