In a feature by Channels TV, Nollywood icon Funke Akindele has called on young creatives to “own their craft” and prioritize hard work over the pursuit of viral fame. Speaking at a creative workshop, the filmmaker emphasized that longevity in the entertainment industry is built on consistency and professional discipline.
Akindele, whose recent projects have broken box-office records, shared insights into the business side of filmmaking, urging practitioners to invest in intellectual property and formal training. She argued that the Nigerian creative industry is ripe for global investment, but only for those who maintain high standards.
The actress also highlighted the need for better distribution networks within the African continent to ensure that Nigerian content reaches its full commercial potential without over-reliance on foreign platforms.
The story was also covered by The Nation, which described Akindele as “a blueprint for the modern African creative entrepreneur,” and Tribune, which noted her “mentorship efforts for upcoming actors.”
Echotitbits take: Akindele’s transition from actress to a powerhouse producer is a major success story for the “Orange Economy.” Her focus on ownership is timely, as Nollywood seeks more equitable deals with global streaming giants. Watch for her upcoming 2026 slate, which is expected to set new industry benchmarks.
Source: Channels TV – https://www.channelstv.com/2026/02/28/it-is-all-about-hard-work-funke-akindele-urges-creatives-to-own-their-craft/, March 1, 2026
Photo credit: Channels TV
