In a post shared by @giannis_an34 on Instagram, NBA superstar Giannis Antetokounmpo has officially transitioned from being a candy enthusiast to a “candy man.” The Milwaukee Bucks forward announced the launch of “Giannis FR34K Gummies,” a premium candy line created in partnership with Candy Funhouse, a company he became an owner of in 2023.
The “Greek Freak” shared that this business move is deeply personal, rooted in his well-documented love for sweets and his desire to create something his children can enjoy. The gummies even feature shapes modeled after his own face, adding a signature touch to the product line that launched this Thursday.
Giannis revealed that he has been involved in the creative process for a long time, ensuring the flavors and packaging reflected his personality. The product is being released under the “Candy Fun Street” platform, targeting fans who want a piece of the superstar’s lifestyle off the court.
While Giannis is currently dealing with a minor injury that has kept him out of some recent games, his business portfolio continues to expand. The launch of the gummies marks his latest venture in the consumer goods space, further solidifying his brand as a global entrepreneur.
* Fox Sports (NBA): “Giannis Antetokounmpo goes from candy fan to candy man… says it means something to him and his family.”
* AP News (Sports/Business): “Milwaukee Bucks All-Star unveiled the Giannis FR34K Gummies… realization of a long-term dream.”
Echotitbits take:
Giannis is following the classic “superstar-to-mogul” blueprint, but with a uniquely playful twist that fits his public persona perfectly. Unlike the more serious tech or real estate investments of his peers, a candy line is approachable and highly marketable to the NBA’s younger demographic. Watch for this to become a staple in stadium concessions and a case study in authentic athlete branding.
Source: Fox Sports — https://www.foxsports.com/articles/nba/giannis-antetokounmpo-goes-from-candy-fan-to-candy-man-with-his-own-line-of-gummies February 12, 2026
Photo Credit: MassLive
Leave a Reply
You must be logged in to post a comment.