In a post shared by @gideonokeke.ng on Instagram, the veteran Nollywood actor sparked debate by calling out Afrobeats “Big Three” artists—Wizkid, Burna Boy, and Davido—for what he described as a lack of support for the Nigerian film sector. Okeke argued that while actors celebrate the global triumphs of musicians, the favor is rarely returned.
He framed the issue as a cross-promotion gap, suggesting that if global music icons shared Nigerian film trailers or collaborated more deeply with local cinema, Nollywood’s international growth could accelerate. The conversation trended on X under #SupportNollywood, splitting fans between those who agree and those who argue the sectors run on different models.
Punch Newspapers verified the video and quoted Okeke challenging the stars on whether they watch Nigerian films. The Guardian Nigeria also amplified the fallout, reporting on the public reaction to his comments.
Echotitbits take: Okeke’s frustration highlights the “silo” effect in Nigerian entertainment. Afrobeats is the global darling, but Nollywood still fights for equal prestige despite huge production volume. Expect a few “peace-offering” posts from musicians to cool the temperature before it affects cross-industry deals.
Source: LifeStyle.TheCable – https://lifestyle.thecable.ng/gideon-okeke-calls-out-burna-boy-davido-wizkid-for-not-supporting-nollywood/ 2026-01-26
Photo Credit: LifeStyle.TheCable
