2025-12-18 08:00:00
Pulse Nigeria reports that Heineken-powered branding took centre stage at Davido’s 5ive Alive Abuja stop at Eagle Square, drawing a large festive crowd.
The report frames the night as a premium concert experience and part of a larger brand push during Detty December.
Beyond the music, the event highlights how big brands are turning concerts into experiential marketing plays.
Verification
TheCable (news outlet): “Heineken powered Davido’s 5ive Alive Tour… held on December 14.”
Zikoko (culture outlet): “a celebration of music, creativity, and the vibrant spirit of Christmas.”
Analysis/Echotitbits take: Detty December has become a structured business season where brands compete for cultural mindshare. Watch for more sponsor-led ‘tour experiences’ and Abuja’s growing role as a premium December destination.
Source: Pulse Nigeria — 2025-12-18 — https://www.pulse.ng/story/a-night-to-remember-heineken-ignites-eagle-square-with-davidos-5ive-alive-tour-2025121812272306222
Photo Credit: Pulse Nigeria
2025-12-18
