A post shared by Legit.ng details a burgeoning friction between Nollywood heavyweights Kunle Afolayan and Funke Akindele regarding their promotional styles. The drama began when Afolayan remarked in a video that he is not interested in “chasing Box Office records” or performing TikTok dances to sell his films, a comment many perceived as a direct shade toward Akindele.
Akindele, known for her high-energy social media campaigns and “dancing” marketing strategies that have led to record-breaking box office hits like A Tribe Called Judah, reportedly fired back online. The exchange has divided fans, with some defending Afolayan’s “pure art” approach and others hailing Akindele as a marketing genius who understands the modern audience.
Afolayan later clarified his comments, stating that while he respects her success, his personal brand focuses on a different cinematic experience. However, the tension remains palpable, as Akindele allegedly called the director to express her displeasure over what she felt was an elitist dismissal of her hard work.
This controversy highlights a growing philosophical rift in Nollywood between the “Old School” auteur directors and the “New Wave” commercial juggernauts. While both have contributed significantly to the industry’s growth, their public disagreement has become the talk of the Nigerian film community.
* Punch Newspapers (Official Website): “Funke Akindele slams critics over ‘dancing’ marketing style… Afolayan says he’ll never dance to promote movies.”
* The Nation Nigeria (Official Website): “Funke Akindele fumes as Kunle Afolayan clarifies cinema comment… ‘Funke Akindele called to yell at me’.”
Echotitbits take:
This isn’t just a petty celebrity feud; it’s a debate on the future of African cinema. Akindele has proven that “populist” marketing sells tickets, while Afolayan maintains the prestige of the “festival” film. The friction is natural as Nollywood matures, but both need to be careful—alienating each other’s fanbases helps no one in an industry still fighting for global shelf space.
Source: The Punch — https://punchng.com/funke-akindele-kunle-afolayan-faceoff-over-film-promotion-tactics/ February 1, 2026
Photo Credits: The Punch
