Megan Thee Stallion teams up with Dunkin as ‘Protein Milk’ meets pop culture marketing

According to Billboard, Megan Thee Stallion is fronting a Dunkin campaign tied to the brand’s Protein Milk and a new “Dunk N’ Pump” drink push.

The move extends the trend of celebrity-powered menu marketing designed for social sharing and short-form video culture.

Independent checks:

  • Dunkin (Press/Brand announcement): “teams up with Megan Thee Stallion” — https://news.dunkindonuts.com/
  • People: “partnering with Dunkin…” — https://people.com/

This is branding built for 2026: fitness-coded language, meme-ready naming, and a star who thrives on catchphrases. Watch for TikTok challenge waves and competitor chains launching copycat ‘protein’ drinks to steal attention.

Source: Billboard — 2026-01-07 — https://www.billboard.com/music/rb-hip-hop/megan-thee-stallion-jane-fonda-era-dunkin-ad-1236150283/

Source: Billboard 2026-01-07

Photo Credit: Billboard