Photo Credit: The Guardian Nigeria
2025-12-21 15:05:00
Reporting by The Guardian Nigeria indicates Motherland Festival drew heavy Detty December energy in Lagos, spotlighting acts like Odumodu Blvck, Qing Madi and Seyi Vibez as brands leaned into the homecoming season.
The festival’s pitch goes beyond music: it’s built as a ‘destination’ experience for travelers, returnees and visitors looking for a structured December calendar.
With more curated festivals popping up, the competitive edge is now about entry experience, safety, and production—not just lineup posters.
Vanguard quoted the organisers on the travel angle: “Coming home should not feel complicated,” in its report on Motherland’s arrivals experience. Tix.Africa’s event listing labels the main act plainly: “Omah Lay. Headliner”.
Echotitbits take:
This is culture meeting commerce: festivals are now part of Nigeria’s diaspora tourism strategy. Watch for attendance figures, repeat sponsorships, and whether organisers can scale without safety or logistics failures.
Source: The Guardian Nigeria — 2025-12-21 — https://guardian.ng/life/events/odumodu-blvck-qing-madi-seyi-vibez-light-up-first-banks-motherland-festival/
The Guardian Nigeria
2025-12-21
