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Phot Credit: x.com
2025-12-25 10:00:00
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In a post shared by @NBA on Instagram, celebrity cameos and quick predictions were used to push #NBAXmas energy as Christmas Day tip-off approached.
The league’s approach is clear: Christmas games aren’t just television—they’re a full social media package designed to trend in real time.
- NBA.com (website): “Cavaliers vs. Knicks Dec. 25: Noon ET | (ABC/ESPN).”
- ESPN (website): “Five NBA games, three NFL games, one loaded Christmas Day slate…”
Echotitbits take: This is the NBA treating celebrity and creator culture as viewership fuel. Watch which cameos trend, which picks get clipped into memes, and how broadcast highlight packages stitch social moments into the day’s narrative.
Source: x.com — Dec 25, 2025 — https://x.com/NBA/status/2004175296107630896/
x.com
2025-12-25
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