Reporting by The Punch indicates that the Nigerian activation of AfroVision X 2026 has officially launched in Lagos, aiming to convert the nation’s cultural soft power into hard economic gains. The festival, which will culminate in Canada this June, is designed as a marketplace for creatives in music, film, and fashion to connect with global investors.
Stakeholders see this as a pivot toward a creative economy. The Guardian Nigeria noted the involvement of the Lagos Chamber of Commerce, quoting an official who said, “We must move from organic cultural export to structured trade.” Vanguard also covered the launch, highlighting a statement from the convener: “Nigeria is the heartbeat of modern creativity; it is time we own the value chain.”
Echotitbits take: AfroVision X represents a strategic move to tap into the “Orange Economy.” If successful, this could provide a significant alternative source of foreign exchange and create thousands of jobs for Nigeria’s tech-savvy youth.
Source: Vanguard – vanguardngr.com/2026/02/nigeria-ignites-afrovision-x-2026-drive-targets-global-creative-market-leadership/, February 28, 2026
Photo credit: Vanguard
