Reporting by BusinessDay indicates that the Nigerian film industry, popularly known as Nollywood, has reached a new milestone with the release of the romantic drama ‘Love and New Notes’. The film, starring Timini Egbuson, has set a benchmark for domestic cinema revenue, contributing significantly to a record-breaking N14.52 billion total industry haul for the current season. This performance highlights the growing commercial viability of high-production-value Nigerian content.
The surge in cinema attendance is attributed to the expansion of theater chains into suburban areas and a shift in consumer preference toward localized storytelling that rivals international blockbusters.
Analysts point out that the success of ‘Love and New Notes’ is not just in ticket sales but also in its massive soundtrack downloads and social media engagement, which have created a multi-stream revenue model for the producers.
Investors are now looking at the entertainment sector with renewed interest, citing the industry’s ability to thrive despite broader economic fluctuations.
The government has also pledged to enhance the “Creative Industry Fund” to support young filmmakers in utilizing advanced technology like AI for post-production, further positioning Nollywood as a global cultural powerhouse.
Validating this entertainment boom, The Punch noted that “Lagos continues to dominate as Nigeria’s cinema revenue hits historic highs.”
Furthermore, Vanguard featured an interview with the cast, stating that “the romantic drama has set a new benchmark for the Nigerian film industry, achieving unprecedented reach.”
Echotitbits take:
Nollywood is officially Nigeria’s “soft power” weapon. The transition from straight-to-DVD to N14 billion box office runs shows that the middle class is willing to spend on quality local entertainment.
Watch for more Nigerian films to land massive global streaming deals as Hollywood studios look to tap into the African market through partnerships.
Source: The Nation – https://thenationonlineng.net/timini-egbusons-love-and-new-notes-earns-n106-million-in-opening-weekend/, February 21, 2026
Photo credit: The Nation
