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Khaby Lame Becomes Billion-Dollar Mogul with Landmark AI Deal

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Complex reports that Khaby Lame, the world’s most-followed TikToker, has finalized a $975 million all-stock deal with Rich Sparkle Holdings involving his operating company, Step Distinctive Limited. The agreement is positioned as one of the largest creator-economy transactions on record.

A major component of the deal is development of an AI-powered “digital twin” to scale Khaby’s brand across global e-commerce markets, shifting him from influencer status into an equity-backed creator model. The firm is said to receive exclusive global rights for a defined period to manage and monetize his presence across categories like beauty and apparel.

LiveMint reported the valuation and structure of the transaction, while Business Insider Africa noted claims around revenue potential tied to broader monetization plans.

Echotitbits take: This is the ultimate evolution of the influencer: Khaby becomes a scalable software asset, not just a face. For African creators, it signals that “niche” content can convert into institutional wealth. The AI-twin angle will be controversial—watch whether audiences accept “synthetic Khaby” at scale.
Source: Complex – https://www.complex.com/pop-culture/a/backwoodsaltar/tiktoker-khaby-lame-975-million-all-stock-deal-digital-twin-ai 2026-01-26

Photo Credit: Complex

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Biodun Stephen Slams ‘No Underwear’ Fashion Trend as a Public Nuisance

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According to The Nation Newspaper, filmmaker Biodun Stephen has criticized a rising trend of women appearing in public without underwear. She described it as a nuisance rather than a legitimate fashion choice and urged women to reconsider the message being sent.

Her comments were triggered by an incident at a beauty parlor where she said a woman was inadvertently exposed due to the absence of underwear. The remarks have reignited a broader “freedom of choice” versus “decency” debate across Nigerian social media, especially on TikTok and Instagram.

The Cable Lifestyle corroborated the report and noted that Stephen condemned the trend. In the original TikTok clip attributed to @biodunstephen, she questioned why the practice is being normalized as fashion.

Echotitbits take: Stephen is tapping into a generational rift in Nigerian lifestyle choices. While many Gen Z voices frame provocative fashion as self-expression, industry veterans are acting as moral gatekeepers. Expect response videos from fashion creators defending autonomy and reframing “decency” on their own terms.
Source: Facebook/DayBreakNews – https://web.facebook.com/daybreaknewsng/posts/its-not-fashion-but-a-nuisance-biodun-stephen-tackles-women-who-dont-wear-underw/1469727811825657/?_rdc=1&_rdr# 2026-01-27

Photo Credit: Facebook/DayBreakNews

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Gideon Okeke Challenges Afrobeats Stars to Champion Nollywood

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In a post shared by @gideonokeke.ng on Instagram, the veteran Nollywood actor sparked debate by calling out Afrobeats “Big Three” artists—Wizkid, Burna Boy, and Davido—for what he described as a lack of support for the Nigerian film sector. Okeke argued that while actors celebrate the global triumphs of musicians, the favor is rarely returned.

He framed the issue as a cross-promotion gap, suggesting that if global music icons shared Nigerian film trailers or collaborated more deeply with local cinema, Nollywood’s international growth could accelerate. The conversation trended on X under #SupportNollywood, splitting fans between those who agree and those who argue the sectors run on different models.

Punch Newspapers verified the video and quoted Okeke challenging the stars on whether they watch Nigerian films. The Guardian Nigeria also amplified the fallout, reporting on the public reaction to his comments.

Echotitbits take: Okeke’s frustration highlights the “silo” effect in Nigerian entertainment. Afrobeats is the global darling, but Nollywood still fights for equal prestige despite huge production volume. Expect a few “peace-offering” posts from musicians to cool the temperature before it affects cross-industry deals.
Source: LifeStyle.TheCable – https://lifestyle.thecable.ng/gideon-okeke-calls-out-burna-boy-davido-wizkid-for-not-supporting-nollywood/ 2026-01-26

Photo Credit: LifeStyle.TheCable

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Wizkid and Asake Shatter Spotify Nigeria Records with New Collaboration

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According to Revolt TV, Afrobeats heavyweights Wizkid and Asake have set a new benchmark for domestic streaming with their latest track, “Jogodo.” The song surged up the charts, surpassing previous 24-hour stream records on Spotify Nigeria, as Wizkid also became the first African artist to hit 10 billion streams on the platform.

The collaboration merges Wizkid’s global appeal with Asake’s “Neo-Fuji” momentum, and fans have dubbed the track an instant classic. The track reportedly broke the all-time record for the biggest single-day streaming total for a collaboration in Nigeria and quickly dominated playlists across the continent.

On X, @chartdata highlighted the record, reporting 1.388 million single-day streams on Spotify Nigeria. Wizkid also teased the upcoming joint EP, *REAL, Vol. 1*, via his official Instagram.

Echotitbits take: This record isn’t just about numbers; it signals the “Big 3” era evolving into a broader “Big 5,” where strategic collaborations dictate market dominance. Wizkid hitting 10 billion streams while breaking local records with Asake shows he’s playing the long game of global and local relevance. Watch for “Jogodo” to test the Billboard Global 200 conversation quickly.
Source: Arise – https://www.arise.tv/wizkid-and-asakes-jogodo-sets-spotify-nigeria-record-with-1-388-million-streams-in-one-day/ 2026-01-19

Photo Credit: Arise

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Burna Boy and Wizkid Headline ‘Peace Concert’ for 2026 African Unity Summit

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Burna Boy and Wizkid have been confirmed as headline acts for a major ‘Peace Concert’ scheduled at the close of the 2026 African Unity Summit in Addis Ababa, an event positioned as a cultural bridge for regional integration.

Organizers say the concert will feature top artists across Africa’s regions and reach a global audience through live streaming, with proceeds directed to the African Union’s emergency fund for displaced persons.

The booking is also notable because it places two of Afrobeats’ biggest names on the same stage, fueling fan excitement and highlighting music’s role in diplomacy and soft power.

Echotitbits take: This is soft power at scale. While governments debate borders and trade, artists like Wizkid and Burna Boy unify audiences through culture. For Nigeria, it’s a strong cultural-diplomacy moment with continent-wide visibility.
Source: Vibe – https://www.vibe.com/music/music-news/burna-boy-wizkid-headline-afro-nation-miami-1234726218/ 2026-01-27

Photo Credit: Vibe

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Security Forces Rescue 15 Abducted Students in Joint Kaduna Operation

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A joint operation by the Nigerian Army and Air Force has reportedly rescued 15 students abducted from a secondary school in Kaduna State, with the mission described as intelligence-led and executed near a forest corridor bordering Zamfara State.

Security officials said some bandits were neutralized while others fled with injuries, as the rescued students were moved to a military medical facility for evaluation ahead of reunification with families.

Kaduna State authorities praised the troops and reiterated commitments to the Safe Schools Initiative, urging residents to share actionable intelligence with security formations.

Echotitbits take: A welcome win against banditry. Intelligence-led operations are the right model, but prevention remains the bigger challenge: school security hardening, early-warning networks, and disruption of financing pipelines must improve to reduce incidents.
Source: Zagazola – https://zagazola.org/index.php/breaking-news/army-troops-rescue-11-kidnapped-victims-in-kaduna 2026-01-27

Photo Credit: Zagazola

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Federal Government Proposes New Wealth Tax for Ultra-High-Net-Worth Individuals

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The Ministry of Finance is reportedly drafting a Wealth Tax bill targeting Nigerians with assets above N5 billion, including luxury real estate and private jets, as part of a drive to increase non-oil revenue.

The government says the proposal is designed to fund social safety nets and reduce the budget deficit without raising burdens on poorer citizens, with projections of significant annual revenue if implementation is effective.

Business groups have raised concerns about capital flight and compliance complexity, while experts warn the policy only works if authorities can accurately track luxury holdings and offshore assets.

Echotitbits take: Bold, controversial, and easy to politicize. The wealthy are skilled at loopholes, so enforcement capacity will determine success. Without credible asset tracking and compliance systems, the tax risks becoming symbolic—or investment-deterring.
Source: BusinessDay – https://businessday.ng/business-economy/article/fg-proposes-25-tax-rate-on-wealthy-nigerians-earning-n100-million-monthly/ 2026-01-27

Photo Credit: BusinessDay

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Nigeria Secures $500 Million World Bank Credit for Rural Water Access

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The World Bank has approved a $500 million credit facility for Nigeria to expand rural water supply and sanitation under the SURWASH program, aimed at reducing waterborne diseases in underserved communities.

The initiative will reportedly fund solar-powered boreholes and rehabilitation of water treatment plants across 12 pilot states, alongside hygiene education to reduce open defecation.

Experts say improved access to clean water can lower child mortality and increase school attendance, while Nigeria is expected to provide counterpart funding to improve sustainability.

Echotitbits take: Solar-powered boreholes make sense given Nigeria’s power constraints. The recurring weak link is maintenance: too many projects fail months after commissioning because there’s no accountable O&M structure. Sustainability planning should be non-negotiable.
Source: NairaMetrics – https://nairametrics.com/2024/07/29/nigeria-engages-world-bank-for-500-million-loan-to-boost-dam-safety-water-resource-management/ 2026-01-27

Photo Credit: NairaMetrics

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Nollywood Legend Genevieve Nnaji Returns to Director’s Chair for New Global Project

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Genevieve Nnaji has reportedly commenced production on a new feature film, marking a return to directing after a lengthy hiatus, with the project described as a co-production involving a major European studio.

The film, said to be shot across Nigeria and the UK, is described as a psychological thriller exploring identity and diaspora themes, with a cast expected to blend established Nollywood stars and rising UK talent.

Industry chatter suggests the project is already being positioned for international festival consideration and a high-impact global premiere later in the year.

Echotitbits take: Genevieve remains one of Nollywood’s strongest ‘international’ brands. Her return isn’t just another release—it’s a cultural event. If the film’s positioning holds, expect aggressive bidding from major streamers for exclusive rights.
Source: Premium Times – https://www.premiumtimesng.com/entertainment/nollywood/616364-genevieve-nnaji-makes-come-back-after-five-year-hiatus.html?tztc=1 2026-01-27

Photo Credit: Premium Times

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