According to Foxy 99, Grammy-nominated rapper JID has officially partnered with Kellogg’s Frosted Flakes to put a modern, Hip-Hop spin on the classic “Hey Tony!” jingle. The collaboration aims to bridge the gap between ’90s nostalgia and the current generation of music fans.
JID, known for his intricate lyricism and rapid-fire delivery, stated that the jingle reminded him of childhood mornings and family routines. The updated version features a signature JID flow while maintaining the motivational spirit of the original brand mascot, Tony the Tiger.
The partnership is being rolled out with a series of high-energy commercials and social media snippets. It represents a growing trend of major food brands tapping into Hip-Hop culture to maintain relevance with Gen Z and Millennial consumers who value authentic artist collaborations.
Fans on TikTok have already begun using the new jingle in “breakfast aesthetic” videos, praising JID for maintaining his “cool factor” while taking on a commercial project. This move further cements JID’s status as a crossover star who can balance underground credibility with mainstream brand appeal.
* Hip-Hop Wired: “JID has partnered with Kellogg’s Frosted Flakes to put a modern spin on the brand’s popular ’90s jingle.”
* Beasley Media Group: “The updated version blends nostalgia with a message meant to inspire today’s generation.”
Echotitbits Take
JID is one of the few “rappers’ rappers” who can do a cereal commercial without losing his “street cred.” It’s a smart business move that puts his voice in millions of households, similar to how Travis Scott or Megan Thee Stallion have leveraged food partnerships. It proves that lyricism and commercial success aren’t mutually exclusive in 2026.
Source: Foxy 99 — https://foxy99.com/2026/02/20/jid-partners-with-frosted-flakes-to-revive-classic-hey-tony-jingle/ February 20, 2026
Photo Credit: Foxy 99
