Photo Credit: NBC Sports
2025-12-22 08:00:00
According to NBC Sports, Snoop Dogg will be part of the network’s NBA coverage rollout, adding celebrity power to programming across NBC and Peacock.
The announcement positions Snoop within a modern broadcast style that blends sports storytelling with pop-culture energy.
With Snoop already strongly tied to sports fandom, the move instantly trended as another hip-hop-meets-basketball crossover.
NBCUniversal Pressbox (Official release) also echoed the same development, noting: “adds Snoop Dogg to NBA coverage” (https://nbcsportsgrouppressbox.com/). Awful Announcing (Media outlet) also echoed the same development, noting: “Snoop Dogg will be part of NBC’s NBA coverage” (https://awfulannouncing.com/).
Echotitbits take: Sports broadcasting is now an attention war. Snoop’s value is virality and reach beyond core fans, but NBC will need to balance fun segments with serious game storytelling so audiences don’t feel big matchups are being turned into pure entertainment skits.
Source: NBC Sports — December 22, 2025 — https://nbcsportsgrouppressbox.com/2025/12/22/nbc-sports-adds-snoop-dogg-to-nba-coverage-on-nbc-and-peacock/
NBC Sports
2025-12-22
