Photo Credit: Pulse Nigeria
2025-12-24 12:00:00
In an update published by Pulse Nigeria, Life Lager’s Xmas Concert in Port Harcourt delivered high-energy sets from Odumodu Blvck and Jeriq, with Duncan Mighty adding hometown heat that had the crowd buzzing.
The event is part of a bigger December touring play—turning what used to be single-city shows into multi-stop cultural moments backed by brands.
- TheCable (website): “Life Beer delivers high-energy performances …”
- ThisDay (website): “Port Harcourt recently came alive at the Life Xmas Concert…”
Echotitbits take: Beyond entertainment, this is brand warfare: beer companies competing for December mindshare via concerts and city-to-city identity campaigns. Watch the next tour stops, TikTok/IG crowd clips, and whether the artists’ momentum converts to bigger endorsements in 2026.
Source: Pulse Nigeria — Dec 24, 2025 — https://www.pulse.ng/story/life-beer-delivers-high-energy-performances-with-odumodu-blvck-jeriq-the-hussla-and-duncan-mighty-2025122416075189947
Pulse Nigeria
2025-12-24