Tag: brand deals

  • Wizkid reportedly becomes first African act to cross 10B Spotify streams

    Wizkid reportedly becomes first African act to cross 10B Spotify streams

    According to Vanguard, Wizkid has been reported as the first African artiste to hit 10 billion total streams on Spotify, fueling renewed debate about Afrobeats’ global penetration and catalog longevity.

    The milestone also places other top African streamers in context, highlighting how streaming has become a scoreboard for fanbases, labels, and touring leverage.

    Beyond bragging rights, numbers like this can shape brand pricing, festival bookings, and negotiating power for catalogue deals as Afrobeats becomes more data-driven globally.

    • Techloy (Web): “Wizkid… becoming the first African artist to surpass 10 billion total streams on Spotify.”
    • Pulse Nigeria (Web): “Wizkid… 10 billion Spotify streams…”

    Echotitbits take: Streaming milestones are market signals. Watch for playlist/editorial boosts, headline festival slots, and whether Wizkid’s camp ties the moment to a special live run or surprise release.

    Source: Vanguard — 2026-01-09 — https://www.vanguardngr.com/2026/01/wizkid-becomes-first-african-artiste-to-hit-10-billion-streams-on-spotify/

    Source: Vanguard 2026-01-09
    Photo Credit: Vanguard

  • Beyoncé reportedly reaches billionaire status as touring and ventures surge

    Beyoncé reportedly reaches billionaire status as touring and ventures surge

    Photo Credit: People

    2025-12-29

    As reported by People, Beyoncé has officially reached billionaire status as of December 2025, with tours and business ventures powering the milestone.

    Her recent run—major stadium receipts, high-value brand deals, and consumer product expansions—has strengthened the “artist-as-enterprise” model at the very top of global pop.

    The headline also reopens the conversation about widening revenue gaps between superstar economies and the rest of the industry.

    Verification

    • Elle (Website): “joining a select group of musicians… who have reached this milestone.”
    • Houston Chronicle (Website): “according to Forbes…” (noting she became the “fifth musician” to hit billionaire status).

    Echotitbits take: This is not just a celebrity flex—it’s a case study in ownership, touring leverage, and diversified product strategy. Watch for how it shapes her next rollout and how other A-listers restructure catalog and touring deals to chase similar outcomes.

    Source: People — December 29, 2025 — https://people.com/all-about-beyonce-net-worth-music-tours-businesses-11876853

    People
    2025-12-29

  • Brooke Monk Opens Up After TikTok Awards Nomination Puts Her in Creator-of-the-Year Conversation

    Brooke Monk Opens Up After TikTok Awards Nomination Puts Her in Creator-of-the-Year Conversation

    Courtesy of Brooke Monk (via PEOPLE)
    2025-12-10 09:00:00

    According to PEOPLE, TikTok star Brooke Monk is processing a new level of mainstream attention after landing a Creator of the Year nomination at the inaugural U.S. TikTok Awards.

    In the interview, she traced her rise from strict early phone rules to rapid growth online, framing the nomination as a milestone for creators who built careers through short-form content.

    TikTok’s nominees post announced: “Here are your nominees for the Creator of the Year… at the 2025 #TikTokAwards!”

    The Hollywood Reporter’s nominee list included: “Creator of the Year… Brooke Monk (brookemonk_).”

    Analysis/Echotitbits take: Creator awards signal how influencer culture is formalizing into “industry” status. Watch next for sponsorship rollouts, red-carpet moments and how nominees convert attention into long-term business—beyond views.

    Source: PEOPLE — Dec 10, 2025 — https://people.com/brooke-monk-wasnt-allowed-a-phone-until-age-16-before-internet-stardom-exclusive-11852125