2025-12-29 09:00:00
According to Punch, FirstBank says it built a 500-capacity premium bleacher to improve spectator comfort and safety at Carnival Calabar 2025, framing it as part of its long-running support for arts and culture.
The project blends branding with tourism economics: a better viewing experience can help the festival attract higher-value visitors, sponsors and media coverage.
The Guardian also reported the development, describing the facility as a first-of-its-kind private premium bleacher introduced for the carnival.
Organisers and sponsors are pitching the stand as private-sector infrastructure support for one of Nigeria’s most visible cultural tourism events.
The Guardian quoted FirstBank: “We are introducing the first-ever private 500-seater premium bleacher…,” while Punch said the stand was designed to offer “comfort, safety” and a better viewing experience.
Echotitbits take: Sponsorship is good, but the long-term win is tourism receipts—hotel occupancy, small business sales and repeat visits. Watch for post-event economic impact numbers and whether other corporates replicate infrastructure-style sponsorships.
Source: Independent — https://independent.ng/firstbank-introduces-exclusive-500-seater-bleacher-at-carnival-calabar-festival-2025/ – December 29, 2025
Independent 2025-12-29
Photo Credit: Independent