According to Moneycontrol, the title track from Ranveer Singh’s Dhurandhar took over a Golden State Warriors game atmosphere when dance crew Bhangra Empire performed to it, sending clips across social media.
The moment is being celebrated as a pop-culture crossover: Bollywood sound meets NBA arena energy, amplified by Instagram sharing and comment hype.
As clips continue to circulate, observers expect knock-on effects like streaming bumps and more cultural dance crews being booked for arena shows.
- Bhangra Empire (Instagram): “Starting our Warriors game performance off with a bang!”
- Times of India (Web): “Starting our Warriors game performance off with a bang!”
Echotitbits take: This is NBA culture in 2026—global sounds become arena moments fast. Watch for more teams booking diaspora crews and whether the track sees a measurable streaming lift after the viral spike.
Source: Dna India – https://www.dnaindia.com/entertainment/report-dhurandhar-takes-over-nba-viral-video-shows-bhangra-performance-on-ranveer-singh-s-song-wowing-us-crowd-3196431/ 2026-01-09
Photo Credit: Dna India