Photo Credit: Guardian Life
2025-12-29
Figures cited by Guardian Life show Behind The Scenes has crossed ₦1.1 billion at the box office just 19 days after hitting cinemas.
The milestone was amplified across social media and quickly became a talking point about distribution strength, repeat viewings, and “event film” marketing in Nollywood.
It also fuels debate about whether cinema dominance is widening the gap between blockbuster producers and mid-budget filmmakers.
Verification
- Nairametrics (X): “Funke Akindele’s ‘Behind the Scenes’ grosses N1.1 billion…”
- The Leader (Website): “officially crossed the ₦1.1 billion mark in cinema earnings…”
Echotitbits take: This is a market signal: the “holiday-window” arms race is accelerating. Watch for third‑party box office reporting, how long the film sustains weekly numbers, and whether rivals shift release calendars to avoid direct clashes.
Source: Guardian Life — December 29, 2025 — https://guardian.ng/life/funke-akindeles-behind-the-scenes-hits-%E2%82%A61-1bn-in-19-days/
Guardian Life
2025-12-29