Echotitbits – Nigeria News

Tag: food and beverage

  • Megan Thee Stallion teams up with Dunkin as ‘Protein Milk’ meets pop culture marketing

    Megan Thee Stallion teams up with Dunkin as ‘Protein Milk’ meets pop culture marketing

    According to Billboard, Megan Thee Stallion is fronting a Dunkin campaign tied to the brand’s Protein Milk and a new “Dunk N’ Pump” drink push.

    The move extends the trend of celebrity-powered menu marketing designed for social sharing and short-form video culture.

    Independent checks:

    • Dunkin (Press/Brand announcement): “teams up with Megan Thee Stallion” — https://news.dunkindonuts.com/
    • People: “partnering with Dunkin…” — https://people.com/

    This is branding built for 2026: fitness-coded language, meme-ready naming, and a star who thrives on catchphrases. Watch for TikTok challenge waves and competitor chains launching copycat ‘protein’ drinks to steal attention.

    Source: Billboard — 2026-01-07 — https://www.billboard.com/music/rb-hip-hop/megan-thee-stallion-jane-fonda-era-dunkin-ad-1236150283/

    Source: Billboard 2026-01-07

    Photo Credit: Billboard

  • Champion Breweries opens ₦15.91bn rights issue to fund Bullet brand expansion push

    Champion Breweries opens ₦15.91bn rights issue to fund Bullet brand expansion push

    2025-12-15 08:00:00

    According to The Punch, Champion Breweries opened a ₦15.91bn rights issue to eligible shareholders as part of a wider capital-raising programme tied to acquisition and expansion plans.

    Punch reports the offer involves 994,221,766 ordinary shares priced at ₦16 per share, with proceeds expected to support the strategic acquisition of the Bullet brand and strengthen its growth agenda.

    The company’s fundraising plan, the report notes, also envisages a public offer to follow after the rights issue.

    Analysis/Echotitbits take: Rights issues can dilute or strengthen depending on execution and use of proceeds. Watch subscription levels, timelines for the Bullet acquisition close, and whether the subsequent public offer improves liquidity and free-float on NGX.

    Source: THISDAYLIVE — November 26, 2025

    THISDAYLIVE https://www.thisdaylive.com/2025/11/26/champion-breweries-commences-n15-91bn-rights-issue-to-strengthen-expansion-strategy/ November 26, 2025