Echotitbits – Nigeria News

Tag: luxury brands

  • Tiwa Savage Stuns in Bold Avant-Garde Look at International Fashion Week

    Tiwa Savage Stuns in Bold Avant-Garde Look at International Fashion Week

    Afrobeats star Tiwa Savage drew major attention during a surprise appearance at a high-profile fashion event in Europe, wearing a custom structured look that fused African motifs with futuristic silhouettes.

    Social media reaction positioned the singer as a cross-over style force, with fans praising her consistency in spotlighting Nigerian creativity on global platforms.

    Industry chatter suggests the appearance may tie to a forthcoming luxury partnership, as Savage hints at a new phase that expands beyond music into aesthetic branding and creative direction.

    Echotitbits take: Tiwa Savage is no longer just a musician; she is a luxury brand. These high-profile fashion appearances are strategic moves to secure her legacy as a global icon. Watch for a major fashion collaboration—or the launch of her own lifestyle line—in the coming months.
    Source: Pulse – https://www.pulse.ng/story/tiwa-savage-takes-over-london-paris-and-milan-fashion-week-in-style-2024072608183466690  2026-01-26
    Photo Credit: Pulse

  • Inside the luxury after-party that followed Adekunle Gold’s National Theatre milestone

    Inside the luxury after-party that followed Adekunle Gold’s National Theatre milestone

    According to BellaNaija, The Macallan hosted an exclusive rooftop after-party after Adekunle Gold’s landmark concert at the newly renovated National Theatre (now the Wole Soyinka Centre for Culture and the Creative Arts).

    The feature describes a black-tie Lagos night—DJs, hypemen, and a curated guest list of creatives and tastemakers—built around a premium brand partnership that’s becoming more common in Afrobeats live events.

    The broader storyline is the venue itself: big shows returning to the National Theatre ecosystem, with artists positioning performances as cultural moments, not just concerts.

    • PUNCH reports the concert “sold out within just five days of announcement,” underscoring the scale of the moment. (PUNCH — website)
    • The Macallan’s Instagram reel says it “created the perfect conditions for celebration” following the concert. (The Macallan — Instagram)

    Echotitbits take: This is the blueprint for 2026: brands + culture + premium storytelling. Watch whether more legacy venues and corporate partners chase similar ‘heritage’ collaborations—and whether fans reward experiences that feel elevated (or reject anything that looks too sponsored).

    Source: BellaNaija — January 10, 2026 — https://www.bellanaija.com/2026/01/themacallan-adekunlegold-concert/

    BellaNaija 2026-01-10

    Photo Credit: The Macallan / BellaNaija