According to Pulse Nigeria, itel has introduced a Pantone partnership tied to the Color of the Year 2026—PANTONE 11-4201 “Cloud Dancer”—positioning the shade as a mass-market lifestyle statement through devices and accessories.
Pantone’s rollout frames Cloud Dancer as the 2026 direction, and the itel activation as a partner-led collection for broader consumer reach.
Locally, Nigerian coverage is treating it as a branding-and-aesthetic moment: tech as style signal, not just functionality.
Two additional public references echoed the same development:
Pantone (Official): “Color of the Year 2026… Cloud Dancer.”
(link)
Pantone x itel (Partner page): “PANTONE 11-4201 Cloud Dancer Collection”
(link)
This is a play for aspirational design at scale—especially in markets where phones and accessories double as status symbols. Watch for Nigerian retail availability, influencer seeding, and whether Cloud Dancer becomes a Lagos-facing aesthetic across packaging and decor in the next quarter.
Source: Pulse Nigeria — 06 January 2026 — https://www.pulse.ng/story/color-of-the-year-2026-itel-pantone-cloud-dancer-2026010611450881976
Source: Pulse Nigeria 2026-01-06
Photo Credit: Pantone