Echotitbits – Nigeria News

Tag: viral music

  • YouTube exits Billboard chart data pipeline—music industry braces for ranking shake-up

    YouTube exits Billboard chart data pipeline—music industry braces for ranking shake-up

    The Express Tribune

    2025-12-19 13:00:00
    Rolling Stone reports that YouTube will stop supplying certain data used for Billboard charts, a move that could shift how hits are measured—especially for video-first fandoms.

    The decision is being framed as a methodology moment for labels and artists who optimize release strategies around chart math, streaming optics, and platform behavior.

    – YouTube (Official blog/platform statement): “We’re making a change… [to] our music charts participation…”
    – Billboard (Industry outlet): “YouTube will no longer submit data…”

    Analysis/Echotitbits take: Expect short-term confusion—and long-term gaming. Artists (including Afrobeats acts chasing global charts) may rebalance promo: more DSP-first pushes, fewer video-only spikes, and heavier emphasis on verified streams. Watch for Billboard’s next methodology note.

    Source: Rolling Stone — 19 Dec 2025 — https://tribune.com.pk/story/2582820/youtube-to-stop-submitting-us-streaming-data-to-billboard-charts-in-2026

    Photo Credit: The Express Tribune

    2025-12-19

  • Shallipopi Clinches TikTok SSA ‘Artist of the Year’ as Afrobeats Momentum Builds

    Shallipopi Clinches TikTok SSA ‘Artist of the Year’ as Afrobeats Momentum Builds

    Pulse Nigeria (story page)
    2025-12-08 09:00:00

    According to Pulse Nigeria, rapper Shallipopi emerged as Artist of the Year at the 2025 TikTok Sub-Saharan Africa Awards, a win that reflects how TikTok virality is increasingly shaping mainstream recognition.

    The awards spotlighted creators and artists across the region, with performances and fan-driven engagement reinforcing TikTok’s role as a launchpad for hits.

    The Guardian Life reported: “Shallipopi has been named Artist of the Year at the 2025 TikTok SSA Awards.”

    In his acceptance clip, Shallipopi said: “Thank you TikTok for this, this is an amazing award… I appreciate everyone who voted.”

    Analysis/Echotitbits take: This is another sign that platform-native momentum now translates into offline trophies. Watch for labels and promoters doubling down on TikTok-first campaigns—and for which Nigerian acts convert trends into touring and streaming growth.

    Source: Pulse Nigeria — Dec 08, 2025 — https://www.pulse.ng/story/shallipopi-win-artist-of-the-year-at-tiktok-ssa-awards-2025120810093841087