The Express Tribune
2025-12-19 13:00:00
Rolling Stone reports that YouTube will stop supplying certain data used for Billboard charts, a move that could shift how hits are measured—especially for video-first fandoms.
The decision is being framed as a methodology moment for labels and artists who optimize release strategies around chart math, streaming optics, and platform behavior.
– YouTube (Official blog/platform statement): “We’re making a change… [to] our music charts participation…”
– Billboard (Industry outlet): “YouTube will no longer submit data…”
Analysis/Echotitbits take: Expect short-term confusion—and long-term gaming. Artists (including Afrobeats acts chasing global charts) may rebalance promo: more DSP-first pushes, fewer video-only spikes, and heavier emphasis on verified streams. Watch for Billboard’s next methodology note.
Source: Rolling Stone — 19 Dec 2025 — https://tribune.com.pk/story/2582820/youtube-to-stop-submitting-us-streaming-data-to-billboard-charts-in-2026
2025-12-19