A report published by HotNewHipHop reveals that global brand development company Authentic Brands Group has acquired a 51% majority stake in Drake’s October’s Very Own (OVO) lifestyle brand. Under the new agreement structure, Drake will maintain creative leadership over the brand’s aesthetic and design direction.
The partnership aims to expand OVO’s global retail footprint and commercial infrastructure across new international markets. It represents one of the largest corporate fashion moves by a hip-hop artist this year.
Validating the business transaction, Billboard Canada confirmed that “Authentic Brands Group has officially closed a deal securing majority ownership in Drake’s OVO brand.” Furthermore, Complex Style reported that “Drake retains significant equity and creative control while leveraging Authentic’s global distribution channels.”
This multi-million dollar acquisition places Drake alongside legendary cultural brand builders who have monetized lifestyle operations into major corporate partnerships. The deal will likely result in wider global brick-and-mortar OVO stores and expanded apparel categories worldwide.
Source: Authentic — https://corporate.authentic.com/press-releases/authentic-partners-with-drake-to-scale-ovo-globallyhttps://www.hotnewhiphop.com/, August 27, 2026
Photo Credit: WWD
