A TikTok video by **@dooshima_** has ignited a firestorm of controversy after she was reportedly detained following a complaint by the brand Bon Bread. According to **Brandcom**, the creator was accused of cyberstalking and mischief after she made a video critiquing the brand’s product, leading to a massive PR crisis for the bread manufacturer.
The **Nigeria Police Force (Zone 7)** confirmed the intervention through a statement, with **Premium Times** reporting that “the Inspector General of Police had to intervene to ensure the release of the creator.” Activist **Precious Orueche** also shared on **X** that “using the police to silence consumer reviews sets a dangerous precedent for the creator economy in Nigeria.”
**Echotitbits take:** This is a classic PR disaster. By escalating a product review to a legal and criminal matter, Bon Bread has triggered a “Streisand Effect,” drawing more negative attention to themselves. Expect a significant boycott movement on TikTok over the next few days.
Source: Brandcom.ng — https://punchng.com/tiktoker-bread-company-at-war-over-everlasting-loaf/, April 27, 2026
Photo Credit: Brandcom.ng
