As revealed in an official industry briefing covered by **ThisDay Live**, Nollywood actor Lateef Adedimeji and co-star Linda Ejiofor-Suleiman are set to headline *Black Market*, a new thriller aiming to break the Guinness World Record for the largest physical movie premiere attendance. Producers at Rixel Studios and FilmOne aim to bring 50,000 attendees to Tafawa Balewa Square in Lagos.
Confirming the historic attempt, Chief Content Officer of FilmOne Studios, **Ladun Awobokun**, stated in a press release, “This is more than a film project. It’s an opportunity to create history and showcase Nigerian creativity on a global stage.” Director **Fatimah Binta Gimsay** added on her Instagram, “From Day One, we were determined to make a fun film and we made it with the best people.”
**Echotitbits Take:**
Nollywood’s shift toward high-profile stunt marketing underscores the growing box-office competition in West Africa. Pulling off a 50,000-person ticketed screening requires massive logistical precision and security; if successful, it will set an ambitious benchmark for African cinema distribution and experiential marketing.
Source: ThisDay Live — https://www.thisdaylive.com/2026/07/08/lateef-adedimeji-linda-ejiofor-suleiman-lead-black-market-guinness-world-record-bid/, July 08, 2026
Photo Credit: TheNiche
